{"id":1772,"date":"2021-03-21T17:35:52","date_gmt":"2021-03-21T16:35:52","guid":{"rendered":"https:\/\/test-pcichocki.vercom.pl\/?p=1772"},"modified":"2021-03-21T17:35:52","modified_gmt":"2021-03-21T16:35:52","slug":"co-je-to-cpaas","status":"publish","type":"post","link":"https:\/\/vercom.pl\/cs\/co-je-to-cpaas\/","title":{"rendered":"Co je to CPaaS?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>CPaaS je extr\u00e9mn\u011b dynamicky rostouc\u00ed trh slu\u017eeb, s n\u00edm\u017e m\u00e1 ka\u017ed\u00fd z n\u00e1s ka\u017edodenn\u00ed kontakt, nap\u0159. p\u0159i online nakupov\u00e1n\u00ed, objedn\u00e1v\u00e1n\u00ed taxi nebo prov\u00e1d\u011bn\u00ed mobiln\u00edch plateb. Podle \u00fadaj\u016f odborn\u00edk\u016f celosv\u011btov\u00fd trh CPaaS roste ro\u010dn\u011b a\u017e o 33 % a tuto dynamiku si udr\u017e\u00ed i v n\u00e1sleduj\u00edc\u00edch letech. Hlavn\u00edmi stimul\u00e1tory jsou zde rozvoj elektronick\u00e9ho obchodov\u00e1n\u00ed a digitalizace spole\u010dnosti. Platformy, kter\u00e9 nab\u00edzej\u00ed \u0159e\u0161en\u00ed v tomto modelu, nav\u017edy zm\u011bnily integrovanou obchodn\u00ed komunikaci.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPaaS (Communications Platform-as-a-Service) je modern\u00ed \u0159e\u0161en\u00ed pro komunikaci spole\u010dnost\u00ed se z\u00e1kazn\u00edky prost\u0159ednictv\u00edm jedin\u00e9 vyhrazen\u00e9 platformy, kter\u00e1 organizuje komunika\u010dn\u00ed proces pomoc\u00ed textov\u00fdch, grafick\u00fdch, hlasov\u00fdch a video zpr\u00e1v, jako jsou SMS, e-mail, push nebo OTT. D\u00edky integraci v\u0161ech slu\u017eeb na jednom m\u00edst\u011b je komunikace se z\u00e1kazn\u00edkem konzistentn\u00ed, v\u00edce automatizovan\u00e1, a proto tedy relativn\u011b levn\u011bj\u0161\u00ed, pokud jde o obsluhu. To v\u0161e zase umo\u017e\u0148uje v\u011bt\u0161\u00ed efektivitu \u010dinnost\u00ed prov\u00e1d\u011bn\u00fdch z hlediska doru\u010dov\u00e1n\u00ed zpr\u00e1v p\u0159\u00edjemc\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CPaaS zm\u011bnil model komunikace<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPaaS nep\u0159\u00edmo pou\u017e\u00edv\u00e1 ka\u017ed\u00fd z n\u00e1s. Poka\u017ed\u00e9, kdy\u017e nakupujeme online, plat\u00edme, vyu\u017e\u00edv\u00e1me technickou podporu nebo kur\u00fdrn\u00ed slu\u017eby nebo se p\u0159ihla\u0161ujeme do banky online, pravd\u011bpodobn\u011b n\u00e1s v tomto procesu podporuj\u00ed slu\u017eby spole\u010dnosti, kter\u00e1 funguje v modelu CPaaS. V sou\u010dasn\u00e9 dob\u011b se takov\u00e1 \u0159e\u0161en\u00ed stala ned\u00edlnou sou\u010d\u00e1st\u00ed prob\u00edhaj\u00edc\u00ed digitalizace \u017eivota.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnosti, je\u017e vyu\u017e\u00edvaj\u00ed slu\u017eby CPaaS, nemus\u00ed tvo\u0159it a integrovat syst\u00e9my samostatn\u011b &#8211; mohou vyu\u017e\u00edvat p\u0159ipraven\u00e1, flexibiln\u00ed \u0159e\u0161en\u00ed zalo\u017een\u00e1 na rozhran\u00ed API, ani\u017e by bylo nutn\u00e9 udr\u017eovat celou technickou infrastrukturu samostatn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Integrace v\u0161ech komunika\u010dn\u00edch aktivit spole\u010dnost\u00ed se z\u00e1kazn\u00edky na jednom m\u00edst\u011b nav\u00edc nejen zefektiv\u0148uje cel\u00fd proces, ale tak\u00e9 umo\u017e\u0148uje zm\u011bnu komunika\u010dn\u00ed strategie spole\u010dnost -z\u00e1kazn\u00edk a jej\u00ed pozvednut\u00ed na vy\u0161\u0161\u00ed \u00farove\u0148. Ka\u017ed\u00e1 forma komunikace slou\u017e\u00ed k dosa\u017een\u00ed jin\u00fdch c\u00edl\u016f, ale jejich implementace v r\u00e1mci jedn\u00e9 platformy CPaaS umo\u017e\u0148uje dos\u00e1hnout mnohem vy\u0161\u0161\u00ed \u00fa\u010dinnosti a transparentnosti prov\u00e1d\u011bn\u00fdch operac\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rozvoj trhu CPaaS je poh\u00e1n\u011bn segmentem e-commerce<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platformy CPaaS si \u010d\u00edm d\u00e1l t\u00edm rychleji z\u00edsk\u00e1vaj\u00ed popularitu. Podle \u00fadaj\u016f ze zpr\u00e1vy IDC Worldwide roste celosv\u011btov\u00fd trh CPaaS v letech 2019\u20132025 rychlost\u00ed 33 % ro\u010dn\u011b. Odhadovan\u00e1 hodnota trhu v roce 2025 bude \u010dinit 23,1 miliard USD, v porovn\u00e1n\u00ed se 4,3 miliardami USD v roce 2019. Podobn\u00fd n\u00e1r\u016fst popt\u00e1vky po tomto typu slu\u017eeb o\u010dek\u00e1vaj\u00ed tak\u00e9 dal\u0161\u00ed analytici trhu (v\u010detn\u011b Juniper a Gartner)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vercom jedn\u00edm z l\u00eddr\u016f na trhu v regionu CEE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPaaS je slu\u017ebou, kterou nab\u00edzej\u00ed velk\u00e9 subjekty po cel\u00e9m sv\u011bt\u011b. Trh tedy nen\u00ed nov\u00fd, ale jak jsme vid\u011bli, st\u00e1le dynamicky roste a m\u00e1 velk\u00fd potenci\u00e1l.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201eTrh s t\u00edmto typem slu\u017eeb dynamicky roste po cel\u00e9m sv\u011bt\u011b a v Polsku je teprve na za\u010d\u00e1tku sv\u00e9 cesty. Nevyhne se v\u0161ak st\u00e1le roz\u0161\u00ed\u0159en\u011bj\u0161\u00ed implementac\u00ed tohoto typu syst\u00e9m\u016f. Dominantn\u00ed jednokan\u00e1lov\u00e1 \u0159e\u0161en\u00ed jsou m\u00e9n\u011b \u00fa\u010dinn\u00e1 a p\u0159in\u00e1\u0161ej\u00ed hor\u0161\u00ed v\u00fdsledky p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed a udr\u017een\u00ed z\u00e1kazn\u00edk\u016f. Jsou tak\u00e9 dra\u017e\u0161\u00ed a jejich pou\u017eit\u00ed je komplikovan\u011bj\u0161\u00ed. Proto jsou v\u00edcekan\u00e1lov\u00e1 \u0159e\u0161en\u00ed CPaaS st\u00e1le v\u00edce nutn\u00e1, zejm\u00e9na pro velk\u00e9 e-commerce spole\u010dnosti, bankovnictv\u00ed, kur\u00fdrn\u00ed slu\u017eby a dal\u0161\u00ed odv\u011btv\u00ed. V nadch\u00e1zej\u00edc\u00edch letech o\u010dek\u00e1v\u00e1m konsolidaci v tomto odv\u011btv\u00ed a krystalizaci dvou nebo t\u0159\u00ed region\u00e1ln\u00edch l\u00eddr\u016f.\u201c<\/em> &#8211; komentuje Krzysztof Szyszka, p\u0159edseda p\u0159edstavenstva spole\u010dnosti Vercom.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>CPaaS je extr\u00e9mn\u011b dynamicky rostouc\u00ed trh slu\u017eeb, s n\u00edm\u017e m\u00e1 ka\u017ed\u00fd z n\u00e1s ka\u017edodenn\u00ed kontakt, nap\u0159. p\u0159i online nakupov\u00e1n\u00ed, objedn\u00e1v\u00e1n\u00ed taxi nebo prov\u00e1d\u011bn\u00ed mobiln\u00edch plateb. Podle \u00fadaj\u016f odborn\u00edk\u016f celosv\u011btov\u00fd trh CPaaS roste ro\u010dn\u011b a\u017e o 33 % a tuto dynamiku si udr\u017e\u00ed i v n\u00e1sleduj\u00edc\u00edch letech. Hlavn\u00edmi stimul\u00e1tory jsou zde rozvoj elektronick\u00e9ho obchodov\u00e1n\u00ed a digitalizace [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpaas-4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co je to CPaaS?<\/title>\n<meta name=\"description\" content=\"CPaaS je extr\u00e9mn\u011b dynamicky rostouc\u00ed trh slu\u017eeb, s n\u00edm\u017e m\u00e1 ka\u017ed\u00fd z n\u00e1s ka\u017edodenn\u00ed kontakt, nap\u0159. p\u0159i online nakupov\u00e1n\u00ed, objedn\u00e1v\u00e1n\u00ed taxi nebo prov\u00e1d\u011bn\u00ed mobiln\u00edch plateb. Podle \u00fadaj\u016f odborn\u00edk\u016f celosv\u011btov\u00fd trh CPaaS roste ro\u010dn\u011b a\u017e o 33 % a tuto dynamiku si udr\u017e\u00ed i v n\u00e1sleduj\u00edc\u00edch letech. Hlavn\u00edmi stimul\u00e1tory jsou zde rozvoj elektronick\u00e9ho obchodov\u00e1n\u00ed a digitalizace spole\u010dnosti. 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