{"id":3999,"date":"2022-04-28T13:45:00","date_gmt":"2022-04-28T11:45:00","guid":{"rendered":"https:\/\/vercom.pl\/?p=3999"},"modified":"2022-04-28T13:45:00","modified_gmt":"2022-04-28T11:45:00","slug":"vercom-prebira-mailerlite-a-rozhodne-vstupuje-na-globalni-trh","status":"publish","type":"post","link":"https:\/\/vercom.pl\/cs\/vercom-prebira-mailerlite-a-rozhodne-vstupuje-na-globalni-trh\/","title":{"rendered":"Vercom p\u0159eb\u00edr\u00e1 MailerLite a rozhodn\u011b vstupuje na glob\u00e1ln\u00ed trh"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong>Spole\u010dnost Vercom d\u011bl\u00e1 m\u00edlov\u00fd krok v expanzi na mezin\u00e1rodn\u00ed trh. P\u0159evzet\u00ed MailerLite, glob\u00e1ln\u00edho dodavatele n\u00e1stroj\u016f pro e-mailovou komunikaci, umo\u017en\u00ed spole\u010dnosti t\u00e9m\u011b\u0159 trojn\u00e1sobn\u011b zv\u00fd\u0161it po\u010det z\u00e1kazn\u00edk\u016f a&nbsp;tak\u00e9 zajist\u00ed p\u0159\u00edtomnost na 180&nbsp;n\u00e1rodn\u00edch trz\u00edch. Hodnota transakce je cca&nbsp;400&nbsp;mil.&nbsp;PLN, co\u017e znamen\u00e1, \u017ee se bude jednat o&nbsp;nejv\u011bt\u0161\u00ed p\u0159evzet\u00ed zahrani\u010dn\u00edho subjektu polskou spole\u010dnost\u00ed v tomto roce a&nbsp;jedno z nejv\u011bt\u0161\u00edch v technologick\u00e9m sektoru v posledn\u00edch letech.<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Vercom, l\u00eddr na trhu CPaaS v regionu CEE, ohl\u00e1sila p\u0159evzet\u00ed spole\u010dnosti MailerLite, glob\u00e1ln\u00edho dodavatele n\u00e1stroj\u016f pro e-mailovou komunikaci pro firemn\u00ed z\u00e1kazn\u00edky s hlavn\u00edm s\u00eddlem v&nbsp;USA za \u010d\u00e1stku cca&nbsp;400&nbsp;mil.&nbsp;PLN. Hlavn\u00edmi trhy p\u016fsobnosti MailerLite jsou Spojen\u00e9 st\u00e1ty a z\u00e1padn\u00ed Evropa, kter\u00e9 celkov\u011b zodpov\u00eddaj\u00ed za v\u00edce ne\u017e 70&nbsp;% p\u0159\u00edjm\u016f spole\u010dnosti. MailerLite m\u00e1 p\u0159es 38&nbsp;tis\u00edc z\u00e1kazn\u00edk\u016f na 180&nbsp;trz\u00edch a zam\u011bstn\u00e1v\u00e1 cca&nbsp;100&nbsp;zam\u011bstnanc\u016f ve&nbsp;30&nbsp;zahrani\u010dn\u00edch lokalit\u00e1ch. V posledn\u00edch t\u0159ech letech byl pr\u016fm\u011brn\u00fd, meziro\u010dn\u00ed r\u016fst p\u0159\u00edjm\u016f MailerLite 43&nbsp;% a&nbsp;hrub\u00e1 mar\u017ee v roce 2021 dos\u00e1hla hodnoty 45&nbsp;mil.&nbsp;PLN.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p><em><em>\u2013<\/em> <em>D\u016fsledn\u011b zav\u00e1d\u00edme strategii, jej\u00edm\u017e \u00fa\u010delem je pos\u00edlen\u00ed na\u0161\u00ed p\u0159\u00edtomnosti na&nbsp;mezin\u00e1rodn\u00edm trhu. Na\u0161\u00edm \u00fa\u010delem bylo z\u00edsk\u00e1n\u00ed d\u016fv\u011bryhodn\u00e9ho partnera, d\u00edky n\u011bmu\u017e bychom mohli podstatn\u011b zrychlit realizaci t\u011bchto c\u00edl\u016f. MailerLite je rozpoznateln\u00e1 zna\u010dka, kter\u00e1 je mezi firemn\u00edmi z\u00e1kazn\u00edky po cel\u00e9m sv\u011bt\u011b velmi obl\u00edben\u00e1. M\u00e1 diverzifikovan\u00e9 portfolio z\u00e1kazn\u00edk\u016f, ve&nbsp;kter\u00e9m jsou dominantn\u00edmi subjekty z&nbsp;atraktivn\u00edch trh\u016f USA a z\u00e1padn\u00ed Evropy, a tak\u00e9 mezin\u00e1rodn\u00ed t\u00fdm odborn\u00edk\u016f v&nbsp;takov\u00fdch kl\u00ed\u010dov\u00fdch lokalit\u00e1ch, jako jsou San&nbsp;Francisco, New York nebo Dublin. D\u00edky t\u00e9to transakci se po\u010det na\u0161ich z\u00e1kazn\u00edk\u016f ztrojn\u00e1sob\u00ed a na\u0161e \u0159e\u0161en\u00ed budou dostupn\u00e1 na glob\u00e1ln\u00edm trhu&nbsp;<\/em>\u2013<\/em> \u0159\u00edk\u00e1 Krzysztof Szyszka, p\u0159edseda p\u0159edstavenstva spole\u010dnosti Vercom.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">V dubnu lo\u0148sk\u00e9ho roku spole\u010dnost Vercom \u00fasp\u011b\u0161n\u011b provedla ve\u0159ejnou nab\u00eddku, v&nbsp;r\u00e1mci kter\u00e9 z\u00edskala 180&nbsp;mil.&nbsp;PLN. Z\u00edskan\u00e1 \u010d\u00e1stka spole\u010dn\u011b s dluhov\u00fdm financov\u00e1n\u00edm bude pln\u011b vyu\u017eita na&nbsp;akvizice. V \u010dervenci&nbsp;2021 p\u0159evzala spole\u010dnost za celkovou \u010d\u00e1stku 40&nbsp;mil.&nbsp;PLN dv\u011b spole\u010dnosti: FreshMail \u2013 l\u00eddra na polsk\u00e9m trhu e-mailov\u00e9ho marketingu a PushPushGo \u2013 l\u00eddra na&nbsp;trhu push komunikace v regionu CEE. Tyto transakce umo\u017enily spole\u010dnosti Vercom podstatn\u011b zv\u00fd\u0161it po\u010det z\u00e1kazn\u00edk\u016f a tak\u00e9 pos\u00edlit produktov\u00e9 portfolio. Akvizice MailerLite uzav\u00edr\u00e1 etapu investic prost\u0159edk\u016f z IPO a zahajuje novou etapu v&nbsp;rozvoji obou subjekt\u016f.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u2013<\/em> <em><em>T\u011b\u0161\u00edme se na perspektivu spolupr\u00e1ce s Vercom. M\u00e1me podobn\u011b glob\u00e1ln\u00ed ambice a spole\u010dn\u011b se n\u00e1m poda\u0159\u00ed je\u0161t\u011b rychleji dos\u00e1hnout p\u0159edpokl\u00e1dan\u00fdch c\u00edl\u016f. Spole\u010dn\u011b budeme budovat na\u0161\u00ed hodnotu a tak\u00e9 rozv\u00edjet slu\u017eby. D\u00edky technologii, kterou vlastn\u00ed Vercom, budeme moct na\u0161\u00edm z\u00e1kazn\u00edk\u016fm nab\u00eddnout \u00faplnou v\u00edcekan\u00e1lovou komunikaci. Pevn\u011b tak\u00e9 po\u010d\u00edt\u00e1me s vyu\u017eit\u00edm know-how Vercom v oblasti transak\u010dn\u00ed komunikace. Umo\u017en\u00ed n\u00e1m to, abychom je\u0161t\u011b v\u00edce zatraktivnili na\u0161e slu\u017eby a tak\u00e9 pos\u00edlili konkuren\u010dn\u00ed pozici na glob\u00e1ln\u00edm trhu&nbsp;<\/em><\/em>\u2013 komentuje Ignas Rube\u017eius, CEO MailerLite.<\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u2013 V posledn\u00edch letech kr\u00e1\u010del Vercom cestou dynamick\u00e9ho rozvoje ve v\u00edce oblastech, \u010deho\u017e vyvrcholen\u00edm byl vstup na Var\u0161avskou burzu cenn\u00fdch pap\u00edr\u016f. V sou\u010dasn\u00e9 dob\u011b je Vercom vysp\u011blou spole\u010dnost\u00ed, kter\u00e1 nab\u00edz\u00ed jedine\u010dn\u00e1 \u0159e\u0161en\u00ed, jim\u017e se dostalo uzn\u00e1n\u00ed lok\u00e1ln\u00edch l\u00eddr\u016f na&nbsp;trhu e-commerce, vedouc\u00edch finan\u010dn\u00edch spole\u010dnost\u00ed a tak\u00e9 glob\u00e1ln\u00edch spot\u0159ebitelsk\u00fdch zna\u010dek. Je to dobr\u00fd okam\u017eik k vyu\u017eit\u00ed technologick\u00e9ho potenci\u00e1lu a&nbsp;ke&nbsp;zm\u011b\u0159en\u00ed sil s&nbsp;konkurenc\u00ed na&nbsp;glob\u00e1ln\u00edm trhu. Z toho d\u016fvodu, jako hlavn\u00ed akcion\u00e1\u0159 Vercom, v\u00fdrazn\u011b podporujeme p\u0159evzet\u00ed MailerLite a v\u011b\u0159\u00edme, \u017ee to bude siln\u00fd impuls k dal\u0161\u00edmu rozvoji skupiny&nbsp;<\/em>\u2013&nbsp;dod\u00e1v\u00e1 Jakub Dwernicki, p\u0159edseda p\u0159edstavenstva R22.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Akvizice MailerLite umo\u017en\u00ed z obchodn\u00edho a finan\u010dn\u00edho hlediska skokov\u011b zv\u00fd\u0161it m\u011b\u0159\u00edtko p\u016fsobnosti Vercom. Po\u010det z\u00e1kazn\u00edk\u016f se ztrojn\u00e1sob\u00ed, z cca&nbsp;19&nbsp;tis\u00edc v sou\u010dasn\u00e9 dob\u011b na&nbsp;t\u00e9m\u011b\u0159 57&nbsp;tis\u00edc subjekt\u016f, kter\u00e9 p\u016fsob\u00ed na 180&nbsp;n\u00e1rodn\u00edch trz\u00edch. Z\u00e1rove\u0148 se k t\u00fdmu Vercom p\u0159ipoj\u00ed cca&nbsp;100&nbsp;odborn\u00edk\u016f, kte\u0159\u00ed jsou soust\u0159ed\u011bni ve&nbsp;30&nbsp;zahrani\u010dn\u00edch lokalit\u00e1ch, co\u017e zajist\u00ed mo\u017enost efektivn\u00ed obsluhy glob\u00e1ln\u00edho portfolia z\u00e1kazn\u00edk\u016f ve v\u0161ech \u010dasov\u00fdch p\u00e1smech. Akvizice tak\u00e9 umo\u017en\u00ed zdvojn\u00e1soben\u00ed hrub\u00e9 mar\u017ee ze sou\u010dasn\u00fdch 54&nbsp;mil.&nbsp;PLN na&nbsp;107&nbsp;mil.&nbsp;PLN a tak\u00e9 zajist\u00ed v\u00fdznamn\u00fd potenci\u00e1l v oblasti p\u0159\u00edjmov\u00fdch synergi\u00ed. Rok po \u00fasp\u011b\u0161n\u00e9m ukon\u010den\u00ed IPO Vercom v\u00fdznamn\u011b zm\u011bnil m\u011b\u0159\u00edtko sv\u00e9ho podnik\u00e1n\u00ed, je\u0161t\u011b v\u00edce pos\u00edlil sv\u00e9 kompetence v oblasti technologie, roz\u0161\u00ed\u0159il nab\u00eddku o&nbsp;nov\u00e9 kan\u00e1ly, pos\u00edlil sv\u016fj t\u00fdm a tak\u00e9 se p\u0159ipravil ke glob\u00e1ln\u00ed expanzi a p\u0159evzet\u00ed glob\u00e1ln\u00edho hr\u00e1\u010de. Technologick\u00e1 spole\u010dnost ji\u017e v\u00edce ne\u017e 17&nbsp;let buduje stabiln\u00ed podnik\u00e1n\u00ed, kter\u00e9 je&nbsp;zalo\u017eeno na zdrav\u00fdch z\u00e1kladech, ale posledn\u00ed rok byl rozhodn\u011b pr\u016flomov\u00fd. Akvizice MailerLite je\u0161t\u011b v\u00edce urychl\u00ed dynamick\u00fd r\u016fst m\u011b\u0159\u00edtka podnik\u00e1n\u00ed a p\u016fsoben\u00ed Vercom. Spole\u010dnost z\u00edsk\u00e1 pevnou mezin\u00e1rodn\u00ed expozici a tak\u00e9 p\u0159\u00edstup k tis\u00edc\u016fm nov\u00fdch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed p\u016fsob\u00ed na glob\u00e1ln\u00edm trhu.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-layout-flow wp-block-quote-is-layout-flow\"><p><em><em>\u2013 P\u0159evzet\u00ed MailerLite p\u0159ed n\u00e1mi otv\u00edr\u00e1 \u00fapln\u011b nov\u00e9 mo\u017enosti rozvoje. To nen\u00ed pouze skokov\u00fd n\u00e1r\u016fst m\u011b\u0159\u00edtka p\u016fsobnosti, ale tak\u00e9 rozhodn\u00fd vstup na trh, kter\u00fd je \u010dtrn\u00e1ctin\u00e1sobn\u011b v\u011bt\u0161\u00ed ne\u017e&nbsp;dosud, co\u017e n\u00e1m zajist\u00ed potenci\u00e1l pro dal\u0161\u00ed dynamick\u00fd, organick\u00fd r\u016fst b\u011bhem dal\u0161\u00edch let. Lze&nbsp;\u0159\u00edct, \u017ee se ve velk\u00e9m stylu dost\u00e1v\u00e1me do spole\u010dnosti takov\u00fdch glob\u00e1ln\u00edch hr\u00e1\u010d\u016f CPaaS, jako jsou Twilio anebo Sinch. Jedn\u00e1 se m\u00edlov\u00fd krok v rozvoji spole\u010dnosti&nbsp;<\/em><\/em>\u2013&nbsp;shrnuje Krzysztof Szyszka.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost Vercom d\u011bl\u00e1 m\u00edlov\u00fd krok v expanzi na mezin\u00e1rodn\u00ed trh. P\u0159evzet\u00ed MailerLite, glob\u00e1ln\u00edho dodavatele n\u00e1stroj\u016f pro e-mailovou komunikaci, umo\u017en\u00ed spole\u010dnosti t\u00e9m\u011b\u0159 trojn\u00e1sobn\u011b zv\u00fd\u0161it po\u010det z\u00e1kazn\u00edk\u016f a&nbsp;tak\u00e9 zajist\u00ed p\u0159\u00edtomnost na 180&nbsp;n\u00e1rodn\u00edch trz\u00edch. Hodnota transakce je cca&nbsp;400&nbsp;mil.&nbsp;PLN, co\u017e znamen\u00e1, \u017ee se bude jednat o&nbsp;nejv\u011bt\u0161\u00ed p\u0159evzet\u00ed zahrani\u010dn\u00edho subjektu polskou spole\u010dnost\u00ed v tomto roce a&nbsp;jedno z nejv\u011bt\u0161\u00edch v technologick\u00e9m [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5779,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-3999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpaas-4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vercom p\u0159eb\u00edr\u00e1 MailerLite a rozhodn\u011b vstupuje na glob\u00e1ln\u00ed trh<\/title>\n<meta name=\"description\" content=\"Spole\u010dnost Vercom d\u011bl\u00e1 m\u00edlov\u00fd krok v expanzi na mezin\u00e1rodn\u00ed trh. 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