{"id":4010,"date":"2022-03-29T14:30:00","date_gmt":"2022-03-29T12:30:00","guid":{"rendered":"https:\/\/vercom.pl\/?p=4010"},"modified":"2022-03-29T14:30:00","modified_gmt":"2022-03-29T12:30:00","slug":"vercom-hodnoti-prulomovy-rok-2021","status":"publish","type":"post","link":"https:\/\/vercom.pl\/cs\/vercom-hodnoti-prulomovy-rok-2021\/","title":{"rendered":"Vercom hodnot\u00ed pr\u016flomov\u00fd rok 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong><strong>Hodnot\u00edme pr\u016flomov\u00fd rok\u00a02021, kter\u00fd se pro n\u00e1s uk\u00e1zal b\u00fdt rekordn\u00edm, jak\u00a0s\u00a0ohledem na\u00a0v\u00fdsledky, tak s ohledem na n\u00e1r\u016fst po\u010dtu z\u00e1kazn\u00edk\u016f. P\u0159\u00edjmy v tomto obdob\u00ed byly 179\u00a0mil.\u00a0PLN, co\u017e znamen\u00e1 meziro\u010dn\u00ed n\u00e1r\u016fst o\u00a053\u00a0%. Hrub\u00e1 mar\u017ee se d\u00e1le zv\u00fd\u0161ila o 52\u00a0% a\u00a0zaznamenala hodnotu 54\u00a0mil.\u00a0PLN. Po\u010det z\u00e1kazn\u00edk\u016f tak\u00e9 meziro\u010dn\u011b skokov\u011b vzrostl o 64\u00a0%, jejich po\u010det p\u0159ekro\u010dil 18\u00a0tis\u00edc. Rekordn\u00ed v\u00fdsledky jsou v\u00fdsledkem jak dynamick\u00e9ho, organick\u00e9ho r\u016fstu, tak\u00a0p\u0159evzet\u00ed spole\u010dnost\u00ed FreshMail a PushPushGo.<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p><em><em><em>\u2013 Minul\u00fd rok pro n\u00e1s byl z mnoha hledisek pr\u016flomov\u00fdm. Op\u011bt se n\u00e1m poda\u0159ilo dos\u00e1hnout rekordn\u00edch finan\u010dn\u00edch v\u00fdsledk\u016f a tak\u00e9 podstatn\u011b zv\u00fd\u0161it po\u010det z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 jsme velmi roz\u0161\u00ed\u0159ili na\u0161e produktov\u00e9 kompetence a tak\u00e9 rozsah poskytovan\u00fdch slu\u017eeb, co\u017e je zcela v\u00a0souladu s na\u0161imi ambicemi a neust\u00e1lou pot\u0159ebou r\u016fstu\u00a0<\/em><\/em><\/em>\u2013 \u0159\u00edk\u00e1 Krzysztof Szyszka, Co-founder &amp;\u00a0CEO Vercom.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Minul\u00fd rok byl pokra\u010dov\u00e1n\u00edm dynamick\u00e9ho r\u016fstu m\u011b\u0159\u00edtka na\u0161eho podnik\u00e1n\u00ed. P\u0159\u00edjmy vzrostly meziro\u010dn\u011b o 53\u00a0% na 179\u00a0mil.\u00a0PLN. Podobn\u00fdm zp\u016fsobem vzrostla hrub\u00e1 mar\u017ee, kter\u00e1 dos\u00e1hla hodnoty 54\u00a0mil.\u00a0PLN. Takto dynamick\u00fd r\u016fst je z\u00e1sluhou z\u00edsk\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f (+7\u00a0300) a\u00a0tak\u00e9 zv\u00fd\u0161en\u00e9ho prodeje slu\u017eeb st\u00e1vaj\u00edc\u00edm z\u00e1kazn\u00edk\u016fm. Stoj\u00ed za to tak\u00e9 zm\u00ednit, \u017ee n\u00e1r\u016fst rentability vypl\u00fdv\u00e1 ze zlep\u0161en\u00ed produktov\u00e9ho mixu, jen\u017e je v\u00fdsledkem rostouc\u00edho z\u00e1jmu o\u00a0slu\u017eby CPaaS.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-layout-flow wp-block-quote-is-layout-flow\"><p><em><em>\u2013 Jedn\u00edm z trend\u016f, kter\u00e9 jsme v lo\u0148sk\u00e9m roce pozorovali, byl r\u016fst z\u00e1jmu o\u00a0slu\u017eby\u00a0CPaaS. V\u00a0d\u0159\u00edv\u011bj\u0161\u00ed dob\u011b na\u0161e spolupr\u00e1ce se z\u00e1kazn\u00edky za\u010d\u00ednala na jednom kan\u00e1lu, kter\u00fd byl postupn\u011b roz\u0161i\u0159ov\u00e1n o dal\u0161\u00ed. V sou\u010dasn\u00e9 dob\u011b naopak pozorujeme velmi mnoho nov\u00fdch implementac\u00ed v\u00a0r\u00e1mci CPaaS, kter\u00e9 v sob\u011b obsahuj\u00ed hned n\u011bkolik komunika\u010dn\u00edch kan\u00e1l\u016f najednou. Tato skute\u010dnost n\u00e1s t\u011b\u0161\u00ed, proto\u017ee je d\u016fkazem, \u017ee si z\u00e1kazn\u00edci \u010d\u00edm d\u00e1l, t\u00edm v\u00edc uv\u011bdomuj\u00ed pot\u0159ebu efektivn\u00ed komunikace\u00a0<\/em><\/em>\u2013 dod\u00e1v\u00e1 Krzysztof Szyszka.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Jednou z kl\u00ed\u010dov\u00fdch ud\u00e1lost\u00ed v roce\u00a02021 bylo p\u0159evzet\u00ed spole\u010dnosti FreshMail \u2013 l\u00eddra na polsk\u00e9m trhu e-mailov\u00e9ho marketingu, co\u017e umo\u017enilo oslovit \u0161irok\u00fd okruh nov\u00fdch z\u00e1kazn\u00edk\u016f s velk\u00fdm potenci\u00e1lem pro prodej v kan\u00e1lech SMS, push a OTT. Spole\u010dnost nav\u00edc investovala do\u00a0PushPushGo \u2013 l\u00eddra na polsk\u00e9m trhu web push komunikace. Tato transakce umo\u017enila roz\u0161\u00ed\u0159it rozsah slu\u017eeb o nov\u00fd, atraktivn\u00ed komunika\u010dn\u00ed kan\u00e1l.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-layout-flow wp-block-quote-is-layout-flow\"><p><em><em>\u2013 D\u00edky proveden\u00fdm transakc\u00edm do\u0161lo ke skokov\u00e9mu zv\u00fd\u0161en\u00ed po\u010dtu jednokan\u00e1lov\u00fdch z\u00e1kazn\u00edk\u016f, u kter\u00fdch pozorujeme velk\u00fd potenci\u00e1l pro nastaven\u00ed slu\u017eeb CPaaS. U\u017e nyn\u00ed pozorujeme velk\u00fd z\u00e1jem o vyu\u017eit\u00ed v\u00edcekan\u00e1lov\u00e9 komunikace. Je to pro n\u00e1s, p\u0159irozen\u011b, velmi atraktivn\u00ed v\u00fdchoz\u00ed situace pro r\u016fst m\u011b\u0159\u00edtka na\u0161eho podnik\u00e1n\u00ed do budoucna\u00a0<\/em>\u2013<\/em>\u00a0komentuje Tomasz Pakulski, \u010dlen p\u0159edstavenstva spole\u010dnosti Vercom.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Stoj\u00ed za to tak\u00e9 zm\u00ednit skute\u010dnost, \u017ee na\u0161e podnik\u00e1n\u00ed je \u010d\u00edm d\u00e1l, t\u00edm v\u00edce diverzifikov\u00e1no. V\u00a0minul\u00e9m roce umo\u017enil z\u00e1jem o slu\u017eby CPaaS ze strany subjekt\u016f, je\u017e reprezentuj\u00ed takov\u00e9 sektory, jako mj. Publishing, FMCG, Utilities a tak\u00e9 FinTech, proniknout spole\u010dnosti do\u00a0dal\u0161\u00edch odv\u011btv\u00ed a k nov\u00fdm skupin\u00e1m z\u00e1kazn\u00edk\u016f. V\u00fdsledkem je dal\u0161\u00ed zv\u00fd\u0161en\u00ed m\u011b\u0159\u00edtka podnik\u00e1n\u00ed p\u0159i je\u0161t\u011b lep\u0161\u00ed provozn\u00ed stabilit\u011b. Dobr\u00fd sm\u011br rozvoje, s ohledem na zem\u011bpisn\u00e9 rozlo\u017een\u00ed, vykazuje tak\u00e9 diverzifikace. V roce\u00a02021 dos\u00e1hl pod\u00edl mezin\u00e1rodn\u00edho prodeje hodnoty 31\u00a0%, co\u017e p\u0159edstavuje n\u00e1r\u016fst o 24\u00a0% v\u016f\u010di p\u0159edch\u00e1zej\u00edc\u00edmu roku.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-layout-flow wp-block-quote-is-layout-flow\"><p><em><em><em>\u2013 P\u0159esto\u017ee jsme m\u011bli rekordn\u00ed rok, nepl\u00e1nujeme zpomalen\u00ed. M\u00e1me velk\u00e9 ambice, kter\u00e9 souvis\u00ed s\u00a0glob\u00e1ln\u00ed expanz\u00ed a dal\u0161\u00edm rozvojem spole\u010dnosti, a\u00a0to\u00a0jak pokra\u010dov\u00e1n\u00edm organick\u00e9ho rozvoje, tak jednotliv\u00fdmi akvizicemi. Pl\u00e1nujeme d\u016fsledn\u011b zvy\u0161ovat m\u011b\u0159\u00edtko na\u0161eho podnik\u00e1n\u00ed a\u00a0neomezovat se pouze na region\u00a0CEE, na trh se d\u00edv\u00e1me glob\u00e1ln\u011b\u00a0<\/em><\/em><\/em>\u2013\u00a0\u0159\u00edk\u00e1 Krzysztof Szyszka.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Rok\u00a02021 je tak\u00e9 na\u0161\u00edm prvn\u00edm rokem na Var\u0161avsk\u00e9 burze cenn\u00fdch pap\u00edr\u016f, kter\u00e9mu p\u0159edch\u00e1zela ve\u0159ejn\u00e1 nab\u00eddka, v r\u00e1mci n\u00ed\u017e na\u0161e spole\u010dnost z\u00edskala 180\u00a0mil.\u00a0PLN, a\u00a018.\u00a0b\u0159ezna tohoto roku se akcie spole\u010dnosti staly sou\u010d\u00e1st\u00ed indexu sWIG80. Sv\u011bd\u010d\u00ed to o skute\u010dnosti, \u017ee\u00a0spole\u010dn\u011b s\u00a0rozvojem podnik\u00e1n\u00ed spole\u010dnost tak\u00e9 upev\u0148uje svoji pozici na kapit\u00e1lov\u00e9m trhu, co\u017e n\u00e1m dovoluje d\u00edvat se do dal\u0161\u00edch let s\u00a0optimismem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hodnot\u00edme pr\u016flomov\u00fd rok\u00a02021, kter\u00fd se pro n\u00e1s uk\u00e1zal b\u00fdt rekordn\u00edm, jak\u00a0s\u00a0ohledem na\u00a0v\u00fdsledky, tak s ohledem na n\u00e1r\u016fst po\u010dtu z\u00e1kazn\u00edk\u016f. P\u0159\u00edjmy v tomto obdob\u00ed byly 179\u00a0mil.\u00a0PLN, co\u017e znamen\u00e1 meziro\u010dn\u00ed n\u00e1r\u016fst o\u00a053\u00a0%. Hrub\u00e1 mar\u017ee se d\u00e1le zv\u00fd\u0161ila o 52\u00a0% a\u00a0zaznamenala hodnotu 54\u00a0mil.\u00a0PLN. Po\u010det z\u00e1kazn\u00edk\u016f tak\u00e9 meziro\u010dn\u011b skokov\u011b vzrostl o 64\u00a0%, jejich po\u010det p\u0159ekro\u010dil 18\u00a0tis\u00edc. Rekordn\u00ed v\u00fdsledky jsou [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5773,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-4010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpaas-4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vercom hodnot\u00ed pr\u016flomov\u00fd rok 2021<\/title>\n<meta name=\"description\" content=\"Hodnot\u00edme pr\u016flomov\u00fd rok 2021, kter\u00fd se pro n\u00e1s uk\u00e1zal b\u00fdt rekordn\u00edm, jak s ohledem na v\u00fdsledky, tak s ohledem na n\u00e1r\u016fst po\u010dtu z\u00e1kazn\u00edk\u016f. P\u0159\u00edjmy v tomto obdob\u00ed byly 179 mil. PLN, co\u017e znamen\u00e1 meziro\u010dn\u00ed n\u00e1r\u016fst o 53 %. Hrub\u00e1 mar\u017ee se d\u00e1le zv\u00fd\u0161ila o 52 % a zaznamenala hodnotu 54 mil. PLN. Po\u010det z\u00e1kazn\u00edk\u016f tak\u00e9 meziro\u010dn\u011b skokov\u011b vzrostl o 64 %, jejich po\u010det p\u0159ekro\u010dil 18 tis\u00edc. Rekordn\u00ed v\u00fdsledky jsou v\u00fdsledkem jak dynamick\u00e9ho, organick\u00e9ho r\u016fstu, tak p\u0159evzet\u00ed spole\u010dnost\u00ed FreshMail a PushPushGo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vercom.pl\/vercom-podsumowuje-przelomowy-rok-2021\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vercom hodnot\u00ed pr\u016flomov\u00fd rok 2021\" \/>\n<meta property=\"og:description\" content=\"Hodnot\u00edme pr\u016flomov\u00fd rok 2021, kter\u00fd se pro n\u00e1s uk\u00e1zal b\u00fdt rekordn\u00edm, jak s ohledem na v\u00fdsledky, tak s ohledem na n\u00e1r\u016fst po\u010dtu z\u00e1kazn\u00edk\u016f. P\u0159\u00edjmy v tomto obdob\u00ed byly 179 mil. PLN, co\u017e znamen\u00e1 meziro\u010dn\u00ed n\u00e1r\u016fst o 53 %. Hrub\u00e1 mar\u017ee se d\u00e1le zv\u00fd\u0161ila o 52 % a zaznamenala hodnotu 54 mil. PLN. Po\u010det z\u00e1kazn\u00edk\u016f tak\u00e9 meziro\u010dn\u011b skokov\u011b vzrostl o 64 %, jejich po\u010det p\u0159ekro\u010dil 18 tis\u00edc. 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