Last year, we succeeded in starting tests with the largest GSM operators to implement RCS (the so-called SMS 2.0) on the Polish market. Conversational communication is the direction in which the world of electronic communication and CPaaS will develop in the upcoming years, and with it our services. Already today, Vercom S.A. solutions include communication via VIBER. We keep our finger on the pulse and follow trends to systematically develop our technology. We are talking to the suppliers of other communication services eg. Facebook about Messenger, Apple about iMessage, and Google about Whatsapp.
Today, CPaaS platforms are the foundation of the e-commerce. Our solutions are present in most industries. SMS is still the most popular channel, but the role of RCS technology is growing rapidly.
New panel and functionalities
We have also extended our platform with a new panel and functionalities, including EmailApi, a dynamic segmentation tool allowing collecting events, a web-tracking solution, as well as new autoresponders and marketing automation cycles, thanks to which you will be able to fully conduct Real-Time Marketing activities directly from our panel. We remind you that dynamic database segmentation is one of the 2022 marketing trends and it is worth checking out this functionality.